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if the U.S. again sabotages the peace process.

if the U.S. again sabotages the peace process.

โพสต์โดย missdior » อังคาร 17 เม.ย. 2018 4:50 pm

Asian chat services KakaoTalk yeezy boost 350 hvit , LINE and WeChat threaten to overturn the mobile order of things, usurping the role of Google Inc, Apple Inc, Amazon Inc, Facebook Inc and telecoms carriers as gatekeeper to the consumer.


Where these internet and telecoms giants once controlled the lucrative choke points of the industry, social messaging services are fast emerging as an alternative distribution channel for adverts, apps, and goods and services.


For example yeezy boost 350 svart , Tencent Holdings' WeChat allows its more than 270 million active users to book taxis, top up phone credit, and even invest in wealth management products, while Naver Corp's LINE recently launched flash sales via its app in Thailand, with more than 5 million users signing up to buy L'Oreal lipstick and other products.


The growing role of such apps as distribution channels was acknowledged by Japanese billionaire Hiroshi Mikitani when he explained why his company Rakuten Inc bought messaging company Viber last week for $900 million. "In some smaller emerging markets, it was very difficult for Rakuten to go in because of the lack of scale or distribution infrastructure. But after the acquisition of Viber we can now go into those markets with our digital businesses."


MAKING MONEY


At the heart of the battle is how to make money from the world's billions of mobile phone users.


Traditionally, it was carriers who took in the revenue from voice and SMS messages - and more recently from internet usage. Income, however yeezy cream white norge , has been hurt by so-called over-the-top players such as Google and Facebook, who make most of their money from advertising.


Then there are the app stores, where users find and download apps. Although many of these are free, users are encouraged to add features which they pay for within the application. Google's Play store and Apple's App Store, the two largest, deliver these apps and handle all payments, taking a 30 percent cut along the way, some of which they may split with the carrier. In some countries adidas yeezy boost 350 v2 norge , other app stores dominate, particularly China, where Google doesn't operate its online store.


These platforms are not only a source of revenue, but also effectively control access to the end-user. Apple said users spent $10 billion on its App Store last year.


But the growing popularity of mobile messaging apps is changing this.


More than half of all smartphone users are active users of such apps, according to Analysys Mason, and the volume of messages has already overtaken traditional SMS short messages, and will double again this year.


Riding this wave are dozens of companies peddling mobile messaging apps, with some able to gather a critical mass of 100 million users or more. By offering compelling mixes of chat http://www.yeezyv2norge.com/ , downloadable icons and games, LINE, KakaoTalk and WeChat have emerged as some of the most popular in Asia. Now these apps are leveraging their networks to become gatekeepers of their own.


Take South Korea, for example. In Google's app store there seven of the top-10 grossing apps are Kakao-branded, according to App Annie, a company that measures app usage. Kakao promotes them to users of its apps and takes a cut from the developer. While Google and the carriers get their 30 percent, Kakao takes another 21 percent. With KakaoTalk on around nine of every 10 South Korean smartphones, it's an easy adidas yeezy norge , albeit costly, way for game developers to be noticed.


WeChat, or "Weixin" in China, meanwhile, has taken its home market by storm, and Shenzhen-based Tencent is throwing itself into monetising the app, going well beyond selling users emoticons - called stickers - and extra lives for games and into e-commerce and banking.


When WeChat let users send traditional Chinese New Year gifts of money through their smartphones, a survey by market research firm Ebrun this month found it had been key in users adopting WeChat's payment service: 74 percent of users surveyed had connected their bank account to their WeChat profile.


"This is really exciting yeezy boost 350 norge ," says Bertrand Schmitt, Beijing-based CEO of App Annie. "It's like building a new platform on top of platforms."


BIG AT HOME, BUT ...


To be sure, none of these companies is about to seriously challenge the big players. All three dominate at home - LINE in Japan, KakaoTalk in Korea and WeChat in China - but are still battling to win the same degree of loyalty in other markets.


A survey by OnDevice, a mobile market researcher, showed WeChat was installed on most respondents' devices in China, but LINE was on only 5 percent and KakaoTalk on only 3 percent. Tencent owns 13 percent of KakaoTalk owner Kakao. None of these services was on more than 10 percent of devices in the United States.


Outside China yeezy boost 350 v2 norge , all three need to work for now with Apple and Google.


"I don't think they threaten app stores and operating systems, not yet anyway," said Sameer Singh, an analyst based in Hyderabad, "because the platform owner still retains control over developer activity."


Nevertheless, those watching the shift see it as just the latest in a series of disruptions.


"This is why Microsoft feared Netscape, why Facebook feared Instagram, why AT&T lost to Apple http://www.yeezyv2norge.com/kjop-vans-old-skool-reissue-hvit.html , and why Apple was worried about Google Maps: in each case a platform was inserting itself between the existing platform layer and the users," said Marshall Van Alstyne of Boston University.


"Once it spreads widely enough, it controls the interaction and becomes the strategic bottleneck. The social networking sites are in a strong position to do this with respect to other platforms. If you can control that user interaction, you can control the revenue streams."


In most Asian countries, the mobile phone has been most people's main, if not first, internet device. And in China, local players quickly filled the void left by Google to build app stores and payment mechanisms on phone

LONDON http://www.yeezyv2norge.com/vans-sk8-hi-reissue-leather-hvit-salg.html , Aug. 5 (Xinhua) -.
missdior
 
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