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Empowering a Climate Change Movement, Part 5- Taking a Cool Community to Scale

Empowering a Climate Change Movement, Part 5- Taking a Cool Community to Scale

โพสต์โดย janbouchra9 » พฤหัสฯ. 12 ต.ค. 2017 11:02 pm

Nike flagship store by Nike & WeShouldDoItAll & Corey Yurkovich, New York City
To launch their new Tech Pack product series, Nike North America Brand Design wanted environmental rollouts in New York’s Moynihan Station and Nike’s downtown New York flagship store, 21 Mercer. Six distinct fleece jackets were the highlighted products for the Fall/Winter 2013 season. Our design solution, which was used across both spaces, was based on the concept of a large block that had been pulled apart to create a series of red, illuminated display cases that housed all of the hero products.The double-sided cases used for the Moynihan Station experience were an impressive 12’x12’ and provided a stunning display enclosure for the garments. The Mercer Street store installation used smaller 6’x8’ cases to accommodate the site restrictions and budget. The clarity of the design concept and impact of the illuminated cases was so well-received that Nike used the design approach as a template for the Tech Goedkope Nike Air Max 2017 Heren Pack global rollout. Creative Direction: Byron Merritt, NikeArt Direction: Emily Duell & John Moon, NikeProject Management: LeeAnn Winters, NikeSpatial Design: Collaboration with Goedkope Nike Air Max 90,2017 Heren WeShouldDoItAllGraphic Design: WeShouldDoItAllCollaborator: Corey YurkovichEvent Production: Production Glue and BeCoreContractor / Fabricator:Moynihan Station: Atomic21 Mercer: Errol AndamPhotography: floto+warner
janbouchra9
 
โพสต์: 30
ลงทะเบียนเมื่อ: อังคาร 13 มิ.ย. 2017 3:28 pm

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